MASTER IN INTERNATIONAL AND DIGITAL MARKETING
Description
Our Master in Digital International Marketing is offered both online and in a hybrid format, which integrate synchronous and asynchronous components while maximizing the use of our learning management system. The program has a multi-discipline approach integrating business, humanities, and technology. The sequence of courses is designed to maximize the learning of students, complementing, and integrating knowledge acquisition with skills development in order to apply what has been learnt into authentic real-life situations and professional challenges. The Master’s in Digital and International Marketing develops the expertise, skills, and competencies to optimize students’ performance in decisions and tasks.
Benefits of studying this master
After completing this master's program, graduates will gain a range of valuable benefits, including:
- Transition marketing functions from local to international and from analog to digital.
- Enhance strategic thinking, ideas, and forecasting abilities for innovation and internationalization.
- Design digital business models and implement marketing strategies using cutting-edge technology.
- Generate relevant content for various media channels.
- Manage the internationalization of marketing functions.
